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Home Marketing Pay-Per-Click Management
Pay-Per-Click Management PDF Print E-mail

Pay Per Click Google Adwords Yahoo Network

One of the biggest benefits of Pay Per Click or PPC advertising is that it delivers immediate search engine visibility. PPC ads or Pay per click advertising are contextual which means they are only displayed to potential customers who are searching on the keywords that you decide to target.

Pey Per Click PPC AdvertisingHowever, rather than pay each time an add is displayed you only pay for the clicks that refer visitors to your website hence the name Pay Per Click Management or PPC. PPC advertising gives your organization instant access to customers who, through the keywords they search on, have already declared a keen interest in the products, services or information that you sell. PPC Management or  Pay per click advertising is useful for both newer websites which have still to gain initial organic rankings and those in highly competitive markets where organic rankings might require a long term investment in SEO before any success is realized. PPC Campaign Management PPC campaign management is a service offered by most Search Engine Marketing companies. Their understanding of the marketing processes necessary to compete successfully online can significantly increase sales, reduce customer acquisition costs, reduce cost of sale and increase brand awareness. Some of the benefits of PPC Campaign Management include:

01. Immediate Results - A managed PPC campaign can produce results in a very short period of time, sometimes within a few hours of the ads going live especially so for e-commerce sites equipped with the necessary technology to process online sales.

02. Budget Control - You remain in complete control of how much you spend. Maximum bids can be set for individual keywords or you can set a manageable daily budget. In either case your budget can be increased when the Pay Per Click campaign begins to produce a return.

03. Brand Awareness - Pay per click advertising can increasing brand awareness. For example, a visitor who clicks on your ad and is referred to a page that delivers a positive experience builds positive "brand awareness".

04. Keyword Targeting - The keywords you target controls and pre-qualifies visitors before they click through to your website guaranteeing that you only pay for visitors with a genuine interested in your products. Every click is therefore a potential sale.

05. Reverse Broadcasting - Using traditional advertising you take responsibility for broadcasting a marketing message and the medium over which it is broadcast, i.e. press, TV radio etc. This is done in the hope that the broadcast stimulates enough interest and a follow up action from within the target market to generate a worthwhile return. PPC works in reverse, it pulls customers to your site who, by the very nature if the keywords they choose while searching, have broadcast a strong interest in your products or services and are actively taking action to research, locate and buy.

06. Geo-Targeting - The facility to target specific geographic locations is arguably the greatest advantage PPC offers over any other internet marketing strategy. Although our Pay Per Click campaign management can’t make people click your ads, we can, with a little help from web analytics, target locations where they’re more likely to.

07. Measurable Results - Through web analytics and industry standard best practices it is possible to measure the success of your Pay Per Click ad campaign. Key performance indicators such as page impressions, click through rate (CTR) and landing page conversions are easy to track and monitor how efficiently the campaign budget is being employed.

  Google AdWords, Yahoo Network, Microsoft Advertising  
  We meet personally with you, at your business (in the Houston Area) or on the phone outside the area and conduct a needs assessment  
  Campaigns, Ad Groups and Keywords are custom-tailored to your products and services.  
  Keyword bids are continually monitored to optimize result position and cost-of-sale considerations.  
  Complete access to your entire account, account spend and reporting.  
  Our team manages your program on a daily basis and will make necessary adjustments with your approval  
  Your account is set for 'positive' and 'negative' keywords. This means your ad won't show (and therefore won't be clicked on) when searchers are looking for products or services you don't offer. Each month, we add new negative keywords so your money is not spent unnecessarily.  
  You receive monthly activity reports from us. Of course, you don't have to wait for the emailed reports, because they are available 24x7 online.  
  Your websites are reviewed for optimal organic result rank.  
   

Monthly Total*

Pay Per Click Management Google Adwords Yahoo Network Bing  
  *Price don't included one time setup fee $99
...

 
 

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Some Examples Results

business listings google

Page 1 on Google – 137 Million Results

msn local listings

Page 1 on Google – 290.000 Results

local listings google

Page 1 on Google – 41 Million Results

yahoo local business listing

Page 1 on Google – 318 Million Results

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